To get a better understanding of the types of companies Market Readiness is looking to invest in, please see this list of previous Market Readiness investments.
Market Readiness is sourcing deals from the Ontario's campus-linked innovation ecosystem with high-potential, scalable, disruptive/”nextgen” innovation/tech that serves a significantly innovative purpose for their market through their business model. Market Readiness is targeting start-ups with a large enough mission/goal with the potential to raise additional capital in the next two to four years.